The MILWAUKEE 35ft STUD Tape Measures are the industry's most durable tape measure, equipped with innovative EXO360 Blade Technology. EXO360 protects the blade from ripping and wearing, delivering the longest-lasting blade.The tape delivers 17' of reach* to take long measurements alone, to reach further on the jobsite. Cutting-edge measuring tape blade technology, combined with a fully-reinforced impact-resistant frame makes STUD Tape Measures the most durable retractable tape measure. STUD measuring tapes have double-sided printing for easy reading as well as a finger stop to control blade retraction.